Competition and prizes

In celebration of Local Bike Shop Day 2022, a number of the campaign's supporters are arranging competitions and discounts as a special thank you to the shops and customers participating in this year's event!



Cyclescheme, part of Blackhawk Network, are providing local bike shops with a range of point of sale materials, social media support and competition prizes for stores.

With an existing network of 1,750 IBDs, Cyclescheme, part of Blackhawk Network, will be providing local bike shops with some great incentives to get involved:

Retailer Giveaways

Get your hands on a free retailer pack!

The first few hundred retailers to sign up on the Local Bike Shop Day website will receive a physical pack in the post to help them promote their business on the day and drive footfall into their store. This will include a poster, door stickers and flyers.

Sign up now at to get yours.

Win a staff night out!

In addition to the packs, Cyclescheme are funding a staff night out worth up to £150 for 6 lucky IBDs. All participating stores need to do is shout about Local Bike Shop Day and Cyclescheme via social media - the most engaging and vocal stores will be awarded a restaurant choice gift card to use at a local restaurant!

Read competition T&Cs here.

Consumer Giveaways

On Local Bike Shop Day 4 lucky customers that purchase a bike through Cyclescheme will be awarded a £250 cycling voucher for the store they collect the bike from! All customers need to do to be eligible is redeem a certificate on the 30th April 2022.

Read competition T&Cs here.


Freewheel are proud to support independent bike shops with every purchase made online. Freewheel aims to give them an online presence and a chance to reach new customers. Buying cycling products from Freewheel means you can support local bikes shop too.

Retailer giveaway - encourage your customers to vote for you and win £200 worth of vouchers!

Have you signed up for Local Bike Shop Day 2022? If so, your shop will be listed under the 'Find a Shop' section on the Local Bike Shop Day website.

From here it's up to you to spread your shop's listing far and wide and encourage all of your customers - old and new - to vote for your bike shop to win!

The bike shop that has attained the most votes by midnight 1st May will be gifted £200 worth of vouchers at!

Read competition T&Cs here.

Consumer giveaway - Vote for your Local Bike Shop and win £200 worth of vouchers!

When voting for your favourite bike shop on the 'Find a Shop' page your email address will be entered into a prize draw and could be chosen at random to win £200 worth of vouchers at!

Read competition T&Cs here.

Consumer discounts

Freewheel are also offering customers 15% off from now until midnight 1st May with the code: LOCAL-BIKE-SHOP-DAY-22. Read offer T&Cs here.



Celebrate Local Bike Shop Day with £50 off Theory one!

Cytech, the internationally recognised training and accreditation scheme for bicycle technicians is offering £50 off Cytech Theory one for the week of Local Bike Shop Day!

Cytech delivers training and promotion of technical skills to the cycle trade and enthusiasts worldwide. Theory one is an internationally recognised, certified online learning course delivering an introduction to bicycle maintenance that can be completed anywhere and any time. You can even try out the first module for free!

The course will take you through learning about key topics such as Torque, Lubrication, Tyres and tubes and safety checks to name a few, giving you a firm foundation before moving onto the practical courses. There are also topics that are dependent on where in the world you are - follow the links below to select the right course.

With cycling on the up and an increasing emphasis on repair, it's the perfect time to start learning more about how to look after your bike.

Just use the code LBSDAY22 to access the discount and get started.


Butterworth Spengler Cyclesure

Offer a week's free insurance for every bike & e-bike you sell for the week of Local Bike Shop Day!

Butterworth Spengler CycleSure are pleased to support Local Bike Shop Day by offering all participating retailers a free 7 day insurance policy for every bike or e-bike sold during the period 26th April 2022 to 2nd May 2022.

This will provide cover for the customer who can have their bike insured the moment it leaves the shop, and will be a benefit that the retailer whose competitor does not offer the same benefit.

In order to access the free cover the customer needs to visit the Cyclesure website and complete the form – it is extremely simple and should take no more than 1 or 2 minutes. This could be carried out at point of sale. The customer will be offered an annual policy prior to expiry of the 7 day free cover.

Full details of the insurance policy and the application process can be found here - Home - CycleSure.

CycleSure from Butterworth Spengler is one of the longest established cycle insurance products and has a market leading wording.



Give your customers the chance to win back their spend with Maybe*!

Download the Retailer Promo Pack where you can find a poster with a QR code that you can easily print and put in your window or till area. Once customers scan this they can sign up and be in for a chance to win back the entirety of their spend at your shop!

More details of how your shoppers can win back their spend can be found here - Local Rewards.