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Local Bike Shop Day 2020 celebrated by record number of shoppers across the nation

15 Sep 2020

Local Bike Shop Day's postponed date of 5th September was the perfect time to celebrate the recent upturn in cycling and draw attention to allthat local bike shops have done for us... Read more…

Local Bike Shop Day prize winners announced

15 Sep 2020

Read which lucky bike shops and customers were chosen to receive Local Bike Shop Day prizes
Read more…

Activate Cycle Academy's New Cytech Training Facility Opens

7 Sep 2020

The new cycle mechanics training facility at Merrist Wood College in Guildford, managed by Cytech training provider Activate Cycle Academy (ACA), has oficially opened and courses are being... Read more…

UK Cycling resurgence timed perfectly for Local Bike Shop Day 2020

2 Sep 2020

The ACT and Cyclescheme join forces to make Local Bike Shop Day 2020 the best yet.
Read more…

Download your free Local Bike Shop Day 2020 digital Retailer Promo Pack

27 Aug 2020

There is now just over a week to prepare for this year's Local Bike Shop Day! To make preperations as easy as possible for IBDs during this busy time the ACT have created a digital Retailer... Read more…

Get your free retailer pack now by signing up on the Local Bike Shop Day website, last few remaining!

20 Aug 2020

Over 200 of these packs have already been given away to participating retailers, to get yours make sure you sign up now!

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How do you feel about cycling? Take the survey now!

19 Aug 2020

With a surge in cycling across the UK The London E-Bike Festival and TheCycle Show want to hear how you feel about cycling and whether your participation levels are set to increase.
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Cycle September returns to help make cycling the New Normal

18 Aug 2020

Awareness has grown in recent years that cycling is a ‘silver bullet' to solve several twenty-first century problems, such as air pollution, congestion, obesity and heart disease. Cycling... Read more…

Independent Retailers Confederation partners with ‘shopping appointment' solution to bring confidence back to shopping

18 Aug 2020

New service eliminates the need for customers to queue to get into independent shops
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Get Pumped Up to cycle and join the World's Biggest Bike Ride on 12 September

14 Aug 2020

Cycling UK have launched a new campaign- Pumped Up- to celebrate the joy of the bike across our towns, cities and countryside and reminding people about the fun and freedom that cycling... Read more…

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Local Bike Shop Day participation predicted to double in 2020

Posted on in Business News , Cycles News

 
 
The ACT and Cyclescheme join forces to make Local Bike Shop Day 2020 the biggest yet!

 

To mark Local Bike Shop Day 2020, The Association of Cycle Traders and the UK's leading cycle to work provider, Cyclescheme are on a mission to champion the Independent Bike Dealer (IBD).

Local Bike Shop Day celebrates independent cycle shops across the UK and is designed to appeal to all cyclists - new and dedicated enthusiasts - with the aim of increasing web traffic and driving more footfall through the door of the IBD up and down the country.

Last year's celebration was a huge success with over 150 local bike shops participating, a growth of 72% from the inaugural year. During the day, the hashtag #supportyourlocalbikeshop had a reach of over 75,000 via social media. Now with Cyclescheme on board, as well as other key cycling organisations, suppliers and media partners, it is predicted that the amount of shops taking part will increase by 133% to over 350.

Better Health Bikes, East London, who took part in Local Bike Shop Day 2019 had the "busiest day ever with the highest turnover and many new customers." They went on to say that "Local independent bike shops have little voice within national and local news outlets, so this is helping to give IBDs a voice and stay front of mind."

So how are Cyclescheme supporting Local Bike Shop Day?

With an existing network of 1,750 IBDs, Cyclescheme, part of Blackhawk Network, will be providing local bike shops with some great incentives to get involved:

  • Providing six IBDs with up to £150 in vouchers to take their staff out. The vouchers will be awarded to those IBDs who have been the most active on social media in the build up to Local Bike Shop Day and holding instore events on the day.
  • Providing a range of Local Bike Shop Day point of sale materials for use in store, including posters, flyers and window stickers - all free of charge.
  • On Local Bike Shop Day four lucky customers who request or redeem a Cyclescheme certificate in a participating shop will be awarded a £250 cycling gift card.
  • Spreading the Local Bike Shop Day word through their consumer facing digital channels which has a reach of c. 30,000 followers.

More details on how each initiative will operate will be published on the Local Bike Shop Day website, emails and social media (links to social media channels provided below).

Neil McGuigan Senior Manager Channel Sales at Cyclescheme, said "Cyclescheme was born in an independent bike shop, so this awareness day is close to our hearts. As the UK's largest cycle to work provider, over 75% of our sales come from the high street, and the Independent Bike Dealer plays a big part in supporting and spreading the positive word of Cyclescheme."

Jonathan Harrison, Marketing Director at the ACT said "We've been working hard over the past few years to elevate Local Bike Shop Day to make it an integral part of the cycling calendar for both the trade and consumers. We're thrilled to be working alongside Cyclescheme who have created some excellent initiatives to raise the profile of Local Bike Shop Day and of course the IBD on the 2nd May 2020."

Sign up now

To get involved, be listed on the Local Bike Shop Day website, download the logo and banners for websites and start to receive dedicated email news and information IBDs can sign up here: https://localbikeshopday.co.uk/sign-up-now.


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Cyclescheme ACT

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