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Activate Cycle Academy to start delivering the new Bicycle Mechanic Apprenticeship Standard

13 Jul 2020

Following the recent Government announcement pledging extra investment and funding for businesses hiring an apprentice, Cytech training provider Activate Cycle Academy (formerly ATG Training)... Read more…

Local Bike Shop Day 2020 new date confirmed as Saturday 5th September

17 Jun 2020

A poll among participating retailers of Local Bike Shop Day has confirmed a new date to celebrate bike shops across the nation
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Cycling Industry Unites to Launch #BikeIsBest Campaign

11 Jun 2020

50 industry organisations join forces to launch "the most extensive coordinated promotional campaign for cycling since the 1970s" Read more…

Advertise your jobs with the ACT for FREE

2 Jun 2020

For a limited time only we are giving the cycling trade free access to the full range of ACT job boards!
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Free ACT subscription to help IBDs through Covid-19

13 May 2020

The ACT are offering IBDs three months of FREE access to the UK cycles community with ActSmart bronze subscription in return for a small charitable donation
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Local Bike Shop Day 2020 postponed following retailer vote

31 Mar 2020

As Local Bike Shop Day is a day encompassing the whole trade, the final judgement was given to the bike shops that had signup to take part. Out of all the respondents the overwhelming majority -... Read more…

Local Bike Shop Day participation predicted to double in 2020

13 Mar 2020

The ACT and Cyclescheme join forces to make Local Bike Shop Day 2020 the biggest yet!
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Insync Bikes supports IBDs with new range of Lectro e-bikes

12 Mar 2020

Local Bike Shop Day supporter Insync Bikes is ramping up its campaign to support IBDs with a new exclusive range of British designed e-bikes branded Lectro
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Local Bike Shop Day Stories: Rides on Air

11 Mar 2020

Rides on Air has been in Wallingford town centre for almost 100 years. Read about how they will be celebrating Local Bike Shop Day this year!
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Get your shop involved with Local Bike Shop Day Stories

5 Mar 2020

Local Bike Shop Day Stories is an initiative that helps to spread the word of the positive impact that local bike shops have on their local communities
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Local Bike Shop Day participation predicted to double in 2020

Posted on in Business News , Cycles News

 
 
The ACT and Cyclescheme join forces to make Local Bike Shop Day 2020 the biggest yet!

 

To mark Local Bike Shop Day 2020, The Association of Cycle Traders and the UK's leading cycle to work provider, Cyclescheme are on a mission to champion the Independent Bike Dealer (IBD).

Local Bike Shop Day celebrates independent cycle shops across the UK and is designed to appeal to all cyclists - new and dedicated enthusiasts - with the aim of increasing web traffic and driving more footfall through the door of the IBD up and down the country.

Last year's celebration was a huge success with over 150 local bike shops participating, a growth of 72% from the inaugural year. During the day, the hashtag #supportyourlocalbikeshop had a reach of over 75,000 via social media. Now with Cyclescheme on board, as well as other key cycling organisations, suppliers and media partners, it is predicted that the amount of shops taking part will increase by 133% to over 350.

Better Health Bikes, East London, who took part in Local Bike Shop Day 2019 had the "busiest day ever with the highest turnover and many new customers." They went on to say that "Local independent bike shops have little voice within national and local news outlets, so this is helping to give IBDs a voice and stay front of mind."

So how are Cyclescheme supporting Local Bike Shop Day?

With an existing network of 1,750 IBDs, Cyclescheme, part of Blackhawk Network, will be providing local bike shops with some great incentives to get involved:

  • Providing six IBDs with up to £150 in vouchers to take their staff out. The vouchers will be awarded to those IBDs who have been the most active on social media in the build up to Local Bike Shop Day and holding instore events on the day.
  • Providing a range of Local Bike Shop Day point of sale materials for use in store, including posters, flyers and window stickers - all free of charge.
  • On Local Bike Shop Day four lucky customers who request or redeem a Cyclescheme certificate in a participating shop will be awarded a £250 cycling gift card.
  • Spreading the Local Bike Shop Day word through their consumer facing digital channels which has a reach of c. 30,000 followers.

More details on how each initiative will operate will be published on the Local Bike Shop Day website, emails and social media (links to social media channels provided below).

Neil McGuigan Senior Manager Channel Sales at Cyclescheme, said "Cyclescheme was born in an independent bike shop, so this awareness day is close to our hearts. As the UK's largest cycle to work provider, over 75% of our sales come from the high street, and the Independent Bike Dealer plays a big part in supporting and spreading the positive word of Cyclescheme."

Jonathan Harrison, Marketing Director at the ACT said "We've been working hard over the past few years to elevate Local Bike Shop Day to make it an integral part of the cycling calendar for both the trade and consumers. We're thrilled to be working alongside Cyclescheme who have created some excellent initiatives to raise the profile of Local Bike Shop Day and of course the IBD on the 2nd May 2020."

Sign up now

To get involved, be listed on the Local Bike Shop Day website, download the logo and banners for websites and start to receive dedicated email news and information IBDs can sign up here: https://localbikeshopday.co.uk/sign-up-now.


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Cyclescheme ACT

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