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Pennine Cycles feautures on Sky News as a shortlisted shop for the Best Small Shops Competition

21 Oct 2020

Earlier today ACT member Pennine Cycles and two other shops appeared on Sky News' Ian King show in support of today's Best Small Shops Competition 2020 shortlist announcement!
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How Local Bike Shop Day boosted social media success with Maybe*

8 Oct 2020

Maybe* is an engagement and insight platform that helps businesses to deliver exceptional social media experiences that deliver business results
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Local Bike Shop Day 2020 celebrated by record number of shoppers across the nation

15 Sep 2020

Local Bike Shop Day's postponed date of 5th September was the perfect time to celebrate the recent upturn in cycling and draw attention to allthat local bike shops have done for us... Read more…

Local Bike Shop Day prize winners announced

15 Sep 2020

Read which lucky bike shops and customers were chosen to receive Local Bike Shop Day prizes
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Activate Cycle Academy's New Cytech Training Facility Opens

7 Sep 2020

The new cycle mechanics training facility at Merrist Wood College in Guildford, managed by Cytech training provider Activate Cycle Academy (ACA), has oficially opened and courses are being... Read more…

UK Cycling resurgence timed perfectly for Local Bike Shop Day 2020

2 Sep 2020

The ACT and Cyclescheme join forces to make Local Bike Shop Day 2020 the best yet.
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Download your free Local Bike Shop Day 2020 digital Retailer Promo Pack

27 Aug 2020

There is now just over a week to prepare for this year's Local Bike Shop Day! To make preperations as easy as possible for IBDs during this busy time the ACT have created a digital Retailer... Read more…

Get your free retailer pack now by signing up on the Local Bike Shop Day website, last few remaining!

20 Aug 2020

Over 200 of these packs have already been given away to participating retailers, to get yours make sure you sign up now!

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How do you feel about cycling? Take the survey now!

19 Aug 2020

With a surge in cycling across the UK The London E-Bike Festival and TheCycle Show want to hear how you feel about cycling and whether your participation levels are set to increase.
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Cycle September returns to help make cycling the New Normal

18 Aug 2020

Awareness has grown in recent years that cycling is a ‘silver bullet' to solve several twenty-first century problems, such as air pollution, congestion, obesity and heart disease. Cycling... Read more…

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How Local Bike Shop Day boosted social media success with Maybe*

Posted on in Business News , Cycles News

Local Bike Shop Day took place on 5th September and was the perfect time to celebrate the recent upturn in cycling and draw attention to all that local bike shops have done for people throughout the pandemic.

The revised date (moved from the earlier date of May 2nd) fell at an ideal time to celebrate two key themes; encouraging children to start cycling when they return to school and to encourage the nation to continue cycling after the summer weather comes to an end.

LBSD social media reach

 

What were the results?

During the day, the hashtag #supportyourlocalbikeshop had a reach of 360,025, an increase of 380% in comparison to the reach achieved last year, as well as having over 400,000 impressions. The Local Bike Shop Day website had over 5,000 unique visitors with the most popular page being the 'find a local bike shop' search facility indicating consumers actively looking for their local participating shop.

 

How did Maybe* help?

Maybe* is an engagement and insight platform that helps businesses to deliver exceptional social media experiences that deliver business results.

The team at Maybe* run weekly webinars to give businesses exclusive insight, expert opinion and up-to-date case studies to help businesses to drive their organisations forward on social.

The Maybe* platform was used to assist with the running of the Local Bike Shop Day social media platforms. The Association of Cycle Traders (ACT), organisers of Local Bike Shop Day, said the following:

"The team at Maybe* were incredibly helpful and gave us an excellent demonstration of how to use the platform. Having all of our mentions, likes and comments from all social media platforms in one place made it a lot easier to ensure that we didn't miss out on anything and that we could engage with all who celebrated the day. This year's Local Bike Shop Day was the most popular one to date, and we will continue to use the Maybe* platform next year to boost social media engagement further still!".

To find out more about the Maybe* platform and how you can use it to drive your business forward visit their website here.


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