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Latest #BikeIsBest campaign launched: When more people cycle, everyone wins

18 Oct 2021

#BikeIsBest,the cycle industry campaign supported by leading brands, retailers, organisations and cycling advocacy groups, has launched its latest campaign: When more people cycle,... Read more…

Retailers could face prosecution for selling electric scooters without disclaimers

21 Sep 2021

Selling electric scooters without clear warnings is breaking the law, according to minister
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Local Bike Shop Day 2021 prize winners announced

15 Sep 2021

Read which lucky bike shops and customers were chosen to receive Local Bike Shop Day prizes
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Local Bike Shop Day unites cycling industry and amplifies reach once again

13 Sep 2021

Local Bike Shop Day 2021, administered by the Association of Cycle Traders (ACT), was supported by a record number of cycling organisations and bike shops

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Cycle King & Hawk Cycles to offer free bike checks & double points on Local Bike Shop Day

27 Aug 2021

Local bike shops are celebrating the day across the nation by offering their customers special offers and discounts to drive footfall into store.
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Local Bike Shop Day Giveaway: IBDs can enter now to win a Rozone cleaning bundle worth 1,400

23 Aug 2021

To celebrate Local Bike Shop Day, taking place on Saturday 28th August, our friends at Rozone are offering a £1,400 cleaning bundle to giveaway to one lucky Cyclescheme independent... Read more…

Shop local online at freewheel.co.uk with 15% off for Local Bike Shop Day!

19 Aug 2021

To celebrate Local Bike Shop Day, taking place on Saturday 28th August, Freewheel are offering customers 15% off from now until 30th August.
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Show us your support for Local Bike Shop Day by sending in your retailer pack photos

19 Aug 2021

Send in your shop photos featuring the Local Bike Shop Day window sticker, posters and flyers to be posted on the social media channels.
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How are you celebrating Local Bike Shop Day? Find out how The Bicycle Hub plan on driving footfall into store

18 Aug 2021

Local bike shops are celebrating the day across the nation by offering their customers special offers and discounts to drive footfall into store on Saturday 28th August
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Get involved with Cycle September

13 Aug 2021

Cycle September is a great way to engage your community, particularly local businesses, in a fun and engaging campaign that will help them achieve their health, wellness and sustainability... Read more…

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How Local Bike Shop Day boosted social media success with Maybe*

Posted on in Business News , Cycles News

Local Bike Shop Day took place on 5th September and was the perfect time to celebrate the recent upturn in cycling and draw attention to all that local bike shops have done for people throughout the pandemic.

The revised date (moved from the earlier date of May 2nd) fell at an ideal time to celebrate two key themes; encouraging children to start cycling when they return to school and to encourage the nation to continue cycling after the summer weather comes to an end.

LBSD social media reach

 

What were the results?

During the day, the hashtag #supportyourlocalbikeshop had a reach of 360,025, an increase of 380% in comparison to the reach achieved last year, as well as having over 400,000 impressions. The Local Bike Shop Day website had over 5,000 unique visitors with the most popular page being the 'find a local bike shop' search facility indicating consumers actively looking for their local participating shop.

 

How did Maybe* help?

Maybe* is an engagement and insight platform that helps businesses to deliver exceptional social media experiences that deliver business results.

The team at Maybe* run weekly webinars to give businesses exclusive insight, expert opinion and up-to-date case studies to help businesses to drive their organisations forward on social.

The Maybe* platform was used to assist with the running of the Local Bike Shop Day social media platforms. The Association of Cycle Traders (ACT), organisers of Local Bike Shop Day, said the following:

"The team at Maybe* were incredibly helpful and gave us an excellent demonstration of how to use the platform. Having all of our mentions, likes and comments from all social media platforms in one place made it a lot easier to ensure that we didn't miss out on anything and that we could engage with all who celebrated the day. This year's Local Bike Shop Day was the most popular one to date, and we will continue to use the Maybe* platform next year to boost social media engagement further still!".

To find out more about the Maybe* platform and how you can use it to drive your business forward visit their website here.


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Local Bike Shop Day is an industry wide initiative managed by the Association of Cycle Traders.