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Spend with Cyclescheme on Local Bike Shop Day and win a £250 voucher!

21 Apr 2022

On Local Bike Shop Day 4 lucky customers that purchase a bike through Cyclescheme will be awarded a £250 cycling voucher for the store they collect the bike from! In addition to offering a... Read more…

1 day to go! Attending the Cycle Show? Learn technical tips with Cytech experts, save £50 off Theory one & win!

21 Apr 2022

Cytech are attending the Cycle Show and will be demonstrating key practices in bike maintenance that are useful for both the trade and public. Alongside the show we're offering... Read more…

Attending the Cycle Show? Save £50 off Theory one and visit the Cytech stand for your chance to win!

14 Apr 2022

Cytech are attending the Cycle Show and will be demonstrating key practices... Read more…

Download your Retailer Promo Pack now!

7 Apr 2022

The Retailer Promotional Pack provides retailers with an easy-to-use resource to spread the word about Local Bike Shop Day 2022 and fully benefit from it as much as possible.
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Shop local online at freewheel.co.uk with 15% off for Local Bike Shop Day!

6 Apr 2022

To celebrate Local Bike Shop Day, taking place on Saturday 30th April, Freewheel are offering customers 15% off... Read more…

Sign up for Local Bike Shop Day website by 1st April to get your free retailer pack

24 Mar 2022

Retailers have until 1st April to sign up on the Local Bike Shop Day website and receive a physical pack in the post to help them promote their business on the day and drive footfall into their... Read more…

No point-of-sale, no problem!

24 Mar 2022

Shop owners can now experience the full capabilities of Hubtiger without having to connect to a POS system.
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Going to the Cycle Show? Come and say hi to Cytech at stand G531

17 Mar 2022

At the Cycle Show Cytech experts will be on hand to answer any questions from both the trade and public about the world-leading bicycle maintenance courses.
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£500 worth of social media business promotion up for grabs

17 Mar 2022

Your feedback will help Maybe* to design and build a range of support to help businesses succeed with digital and is part of your qualification for a social media grant.
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A bike technician's secrets to keeping your bike on the road

10 Mar 2022

From daily commuters to World Cup racers Jack has maintained and kept thousands of bikes on the road and now teaches other mechanics to do the same, delivering Cytech qualifications and sharing... Read more…

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Register as a supporter for #BikeIsBest Spring Summer Campaign

Posted on in Business News , Cycles News

Bikeisbest

 

The Cycling Marketing Board has united with the Association of Cycle Traders and other leading cycle brands, distributors, retailers and organisations into one powerful voice, with a single mission - to get more people riding bikes, more often.

The Spring/ Summer 2021 campaign, "The Best Tool for the Job" will illustrate that we often use the equivalent of a sledgehammer to crack a nut, or a flamethrower to toast some bread - when we use cars for very short journeys. Leading with the attention-grabbing statistic "For journeys of 1-2 miles, 60% are driven" - to highlight just how many short journeys could be switched to bike.

Watch the campaign video here:

 

Join the #BikeIsBest movement - it's free and easy!

Bike shops can get involved with the national movement and help deliver new cyclists in the UK by signing up to support the #BikeIsBest campaign using the form below.

 

Register as a #BikeIsBest supporter now

 

The campaign objective is to get people to rethink their habitual use of the car. To understand how the target audience responded to the campaign concept and ideas, The Cycling Marketing Board engaged qualitative research expert Terry Watkins of TWResearch to analyse the importance of positive imagery for cycling and test concepts for "The Best Tool for the Job". Five online focus groups were held in London, Manchester, Birmingham and Norwich. The
key findings were:


- Environmental impact: People were genuinely horrified to learn that cars are used for 60% of short journeys in England.  There was the realisation that bikes can be part of the solution and provide a welcome feel-good factor for doing ‘your bit' for the environment.


- Bikes are ALSO for domestic tasks, not just for leisure: For many cycling is associated with off-road and safe-situation family leisure riding. Bikes need to be more frequently seen and associated with short on-road utility journeys.


- Cycling must appear safe, easy & uncomplicated for the new adopter: Urban cycling is getting safer however anxiety about busy traffic is still a barrier. Enthusiastic cycle tribes can make a short bike ride look like a specialist mission.


- Lockdown has prompted the re-discovery of cycling: Changes in workstyles and a location flexible working-weeks will challenge the inertia & routines of commuter behaviour. The growth of urban village lifestyles will change the frequency & increase opportunity for local utility trips
 
Campaign Consultant Bruce Sandell, said ‘We are delighted to launch our Spring Summer 2021 campaign, Terry Watkin's Research has given us great insight into a wide variety of consumers, their opinions on cycling and what would make them change their habits. This will inform our creative and strategy for the remainder of 2021 and beyond. We continue to welcome more brands to join the campaign, get involved, support the campaign and to get more people riding bikes, more often'

 

Register as a #BikeIsBest supporter now

 

 

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Local Bike Shop Day is an industry wide initiative managed by the Association of Cycle Traders.