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UK Cycling resurgence timed perfectly for Local Bike Shop Day 2020

2 Sep 2020

The ACT and Cyclescheme join forces to make Local Bike Shop Day 2020 the best yet.
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Download your free Local Bike Shop Day 2020 digital Retailer Promo Pack

27 Aug 2020

There is now just over a week to prepare for this year's Local Bike Shop Day! To make preperations as easy as possible for IBDs during this busy time the ACT have created a digital Retailer... Read more…

Get your free retailer pack now by signing up on the Local Bike Shop Day website, last few remaining!

20 Aug 2020

Over 200 of these packs have already been given away to participating retailers, to get yours make sure you sign up now!

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How do you feel about cycling? Take the survey now!

19 Aug 2020

With a surge in cycling across the UK The London E-Bike Festival and TheCycle Show want to hear how you feel about cycling and whether your participation levels are set to increase.
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Cycle September returns to help make cycling the New Normal

18 Aug 2020

Awareness has grown in recent years that cycling is a ‘silver bullet' to solve several twenty-first century problems, such as air pollution, congestion, obesity and heart disease. Cycling... Read more…

Independent Retailers Confederation partners with ‘shopping appointment' solution to bring confidence back to shopping

18 Aug 2020

New service eliminates the need for customers to queue to get into independent shops
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Get Pumped Up to cycle and join the World's Biggest Bike Ride on 12 September

14 Aug 2020

Cycling UK have launched a new campaign- Pumped Up- to celebrate the joy of the bike across our towns, cities and countryside and reminding people about the fun and freedom that cycling... Read more…

Local Bike Shop Day the perfect time to target Back To Work & Back To School cyclists

5 Aug 2020

Organisers say Local Bike Shop Day provides a perfect vehicle for cycle shops to encourage local residents to resurrect their own as well as their children's bikes, or upgrade or buy new if... Read more…

Activate Cycle Academy to start delivering the new Bicycle Mechanic Apprenticeship Standard

13 Jul 2020

Following the recent Government announcement pledging extra investment and funding for businesses hiring an apprentice, Cytech training provider Activate Cycle Academy (formerly ATG Training)... Read more…

Local Bike Shop Day 2020 new date confirmed as Saturday 5th September

17 Jun 2020

A poll among participating retailers of Local Bike Shop Day has confirmed a new date to celebrate bike shops across the nation
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Cycling Industry Unites to Launch #BikeIsBest Campaign

Posted on in Business News , Cycles News

- 50 industry organisations join forces to launch "the most extensive coordinated promotional campaign for cycling since the 1970s"
- Multi channel approach includes hero film, digital advertising, billboards, TV ads and organic sharing used to reach new riders
- Public urged to pledge their support via new informative microsite

 

The ACT and other leading voices from the cycle industry have joined forces to show that #BikeIsBest in a new multi-format campaign designed to show the British public that there's never been a better time to ride a bike.

In the UK, two thirds (68%) of all journeys are under 5 miles; a distance that can be easily cycled by most people. Having been forced during the lockdown to experience what a life of active travel could resemble, there is a unique opportunity to effect long-term change and help more people realise the many benefits of cycling.

The campaign shows that contrary to popular opinion, you don't have to be ‘a cyclist' to ride a bike. You don't need to ride fast, far or wear Lycra to make a difference. Every person on a bike is contributing towards cleaner air, gridlock free cities and more available space on public transport.

Believing that #BikeIsBest, many of the cycling industry's biggest voices have joined forces to launch a collaborative campaign encouraging the public to take control of their travel and help reshape a ‘new normal'.

The campaign has been described as "the most extensive coordinated promotional campaign for cycling since the 1970s", with #BikeIsBest unifying brands, retailers, organisations and influencers in order to actively promote cycling to a new demographic. Using an inspirational film, digital advertising aimed at non-cyclists and organic sharing amongst the campaign's network, organisers Fusion Media will use a variety of channels and techniques to reach the hearts and minds of the public.

At the heart of the #BikeIsBest campaign is an inspirational film produced by HUMAN. Creative that is designed to promote behaviour change and avoid returning to our transport status quo. The project is supported by environmental psychologist Dr Ian Walker with the film contrasting the two different paths that lie ahead, featuring a protagonist returning to "normal" in search of so-called freedom - only to be met by crowded trains, traffic jams and endless waiting - before showing viewers the many benefits that cycling could yield.

 

 

A microsite has also been created to help educate potential new riders about the many benefits of cycling and help break down perceived barriers to getting on a bike. Utilising new and existing content from the 50 industry supporters, visitors can access a plethora of helpful tips and guides to support new riders in their journey towards more active travel. The microsite also includes a pledge system encouraging non-riders to mark their commitment to getting out of their cars, or off public transport, to give cycling short journeys a go. For those that are already on two wheels, there is also the option to pledge practical support and inspiration to others so that more people can discover why #BikeIsBest.

Adam Tranter, Founder and CEO of Fusion Media, the agency coordinating the campaign, commented: "It is truly fantastic to see many cycling industry brands unite with a common goal of seizing this once in a generation opportunity. Together, we have a real chance to change behaviours, perceptions and make the world a better place as we go. This multichannel campaign would not be possible if it wasn't for the prompt cooperation and foresight from our industry partners; we all know #BikeIsBest and now we have our best shot at telling others, creating widespread awareness of the many benefits cycling has to offer."

More information on the #BikeIsBest campaign can be found on the microsite here: www.bikeisbest.com

 

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Local Bike Shop Day is an industry wide initiative managed by the Association of Cycle Traders.