How it all began

Local Bike Shop Day is the one day a year when independent bike shops across the UK can come together to celebrate their distinctive culture. It's the day for local bike shops to showcase their passion, knowledge and personalised service they offer to their local communities.

This year's Local Bike Shop Day will be taking place on Saturday 28th August, falling at an ideal time to encourage children to cycle to school and to inspire the nation to continue cycling throughout autumn.

Local bike shop day history  


The inspiration for Local Bike Shop Day UK was driven by the success and message behind Record Store Day, Bike Shop Day in America and Bike Store Day in Canada. 

Record Store Day, now a globally recognised event, brings together thousands of record shops to rejoice their individual culture and community within the music industry.



Bike Shop Day, inspired by Record Store Day, was born in 2017 in Brooklyn by 718 Cyclery as a means to connecting independent bike shops and their communities. The first national event was held on 9th December with more than 40 shops taking part.



It didn't take long for the idea to spread, with Canada also conceiving the idea in 2017 when bike store owners and employees came together to celebrate and spread the word about the exclusiveness of the independent bike shops. The first Canadian event was held on 24th March 2018.

Daniel Jones prompted the first ever Local Bike Shop Day UK, on the 6th October 2018, collaborating with the Association of Cycle Traders (ACT) and Deryck Modesto who created the originally used identity of Local Bike Shop Day. The first ever Local Bike Shop Day saw just over 90 shops taking part.



Despite the terrible weather seen across most of the UK the second ever Local Bike Shop Day - 4th May 2019 - was a huge success with over 150 local bike shops getting involved, a growth of 67% from the inaugural year.  



2020 saw a record number of cycling organisations and partners get involved, including the All Party Parliamentary Group for Cycling and Walking (APPGCW), BikeBiz, British Cycling, Cycle To Work Day, Cyclescheme, Cycling UK, Cytech, Freewheel, Insync, London Bike Show, Love to Ride, Raleigh UK, Sustrans, The Cycle Show, Transport for London.

In addition to cycling organisations, the day was promoted by a variety of MPs and non-cycling organisations including Small Business Saturday and Indie Retail. A few well-known faces also got on board such as Jeremy Vine, Gail Porter and Sharron Davies.

Thanks to supporters helping to raise awareness of Local Bike Shop Day across a variety of platforms, the day reached over 800,000 impressions, most of which were on consumer-facing channels.



Given the success that Local Bike Shop Day has had thus-far, the ACT believes that it is pivotal to keep the momentum rolling and continue to encourage as many people as possible to get on their bikes whilst also supporting their local bike shops.

Local Bike Shop Day 2021 is the ideal way to make this happen. Visit our website soon to discover what date it will fall on this year.


Local Bike Shop Day is an industry wide initiative managed by the Association of Cycle Traders.